How can you market your blockchain startup?
Blockchain is not even in its supreme stage and yet it has gained humongous popularity over the years. BitIQ will help you to take a close look at how you can market your blockchain startup with significant strides down the line.
Heres a list that will keep you ahead of the curve:
#1 Get your own website
If you have a business idea, then it must have a website because no marketing strategy will ever be as successful as it can be without a great website of the company. All the blockchain startups are witnessing a massive surge in their popularity shortly after their establishment because websites provide a necessary impetus to your business. Make sure to have valuable content, a well-defined mission & vision statement.
Also, have an About Us page that includes your journey and value proposition. You must be able to answer that What kind of industry problem will your business be able to solve? Mention the details about the token & the background of your team.
#2 Hire publishing agents who will put your business in perfect words
Blockchain investors have their own set of media outlets that they prefer to get the necessary blockchain startups information. Well, they dont go to Twitter or Facebook where random people post unsubstantiated information. Rather, such investors rely on publishing giants like Forbes or Business.com to get their daily blockchain dosage.
Hence, target such publishers who will write about your business. It will significantly diversify the reach of your business and you will be able to earn the trust of such blockchain investors in a short time. Such platforms will be more than happy to write about you if your scalable solution is able to solve the major industry problems in a unique way.
#3 Get your White Paper out
A white paper is basically a manual that will help you to understand about a particular business. It contains a comprehensive & authoritative report which helps the target readers to decipher an issue and subsequently make an informed decision. You will always have an option to publish your descriptive white paper that specifically mentions all the blockchain-related products/service.
However, you must provide a crystal clear solution to the prevailing problem. Moreover, your investors must be able to understand what your proposition really is as they want to go into the fine details before actually deciding to put their money into your blockchain startup.
#4 Look out for your tribe
Despite being a fairly new technology hitting the digital financial ecosystem, blockchain has already been able to garner a substantial base of enthusiastic & die-hard users. You will find millions of users online who are actively carrying out the transactions in their own preferred ways. Millions of people like to express their experience on social media platforms like Reddit where they mention about the intricacies & details of a service that they want or what could have been better in the availed products or services.
You have a great chance to connect with this proactive user base by offering them a unique solution or by offering a better replacement of the services. You can also use Telegram for that purpose as the blockchain community is constantly proliferating on this platform as well.
#5 Get an influencer on the board
If you feel that you can pull off wonders with social media and feel that it can usher in significant benefits for your business, then you must not think twice. Get a social media influencer on the board. Such an influencer, however, he/she must possess a piece of substantial knowledge about how the entire apparatus of blockchain works. Their sources must be credible enough and you can do some interviews with them, then put such valuable content on social media.
#6 Bounty Campaigns? Hell Yeah!
Loyal customers are entitled to special treatment and you as a blockchain startup must never forget that as it makes or breaks your progress in the initial stages. You should create bounty campaigns for your loyal customers who will later become your trusted agents in the business. They also have a massive potential of taking your business to a wider audience. So be mindful of this factor at all times.